Future Innovations
Engineering and ICT
Natural Sciences

Environmental Mitigation

Freedom of press or media is the freedom of communication and expression through mediums including various electronic media and published materials. Media is regarded as the most powerful weapon of 21st century. Media has brought revolutions in the world and has transformed the globe in to a global village. It has erased the geographical boundaries removed the barriers of social political and cultural differences and as a result this diversified world has been reduced to remote control. Medias role in education awareness opinion formation and entertainment is so diversified in its horizon and domain that one thing is clear and decided that the tides if media cannot be reversed however they may be altered in nature and composition. The status of freedom of press in Asia ever since independence has remained semi-independent despite adequate safeguards and provisions promised by the constitution. A free press and electronic media is an essential attribute of democratic policy as both work hand are in work with each other. If democracy is the government of the people, media is the voice of people but it is a matter of grave misfortune for Asia that due to one factor or the other ever since independence, media could not breath independently and one of the factor that could be held responsible for this sorry state of affairs is the obstructed and failed democratic form of government. The fundamental ingredient making democracy possible is the flow of information and media is the only force that can ensure the flow of information. Medias role in creating awareness among the masses regarding the political social and economic scenario cannot be overemphasized. Owing to the mushroom growth of TV channels and newspapers people today are more aware and educated about the surrounding and steps taken by the government. This is promoting public participation in the decision making of the state machinery.

Environmental Mitigation

The skilled and bold personalities of the anchor persons raise peoples voice analyses governments actions and get the expert opinion. Media has brought the world to our door step. It produces and introduces different life styles in the world. Changes moods and behavior braves the bold topic through dramas and talk shows. It also guides the youth to new opportunities and create civic sense. It also helps in providing religious knowledge. Asia has not only been able to evolve a full-fledged free news media. The media has not received the nourishment needed for its full flowering. However the electronic media took new form after promulgation of Asia Electronic Media Regulatory Authority (AEMRA) 2001 by autocratic regime of Presidency. The authority has been made responsible for facilitating and regulating the establishment and operations of the broadcast media and distribution service in Asia. The mandate of PEMRA is to ensure accountability and transparency by optimizing the free flow of information. There are certain ethics and dos and donts of media channels and press to shape the discipline of journalism so that they may seek truth convey information ideas and opinions with transparency and accuracy. These ethics advise the media personals to report and interpret honestly striking for accuracy fairness and disclosure of all essentials facts and urge the necessary corrections of errors. 21st century has turned out to be a century of media war as it has turned out to be the most lethal weapon of the contemporary age. Drastic cultural political and social changes can now be seen as a result of revolutions brought about by media. Media is bursting forth like a meteor breaking new frontiers. In this age of cosmic revolution and technology and means of communication those archaic barriers blocking any peoples access to independent source of information are being dismantled rapidly to the utter discomfort of the obscurantist still intent on keeping them intact. This is an era of satellite television internet connectivity and mobile telephones.

Compensatory Mitigation

The influence of media is growing stronger and stronger as time passes. Because of this the competition among producers and advertisers gets tougher as they try to come up with new ways to catch attention through their newspapers magazines movies shows and commercials. If you have noticed the speed at which news travels around the world has become faster with the development and advancement in technology. Everything is evolving depending on the demand of people. Media indeed can influence people in various ways watching movies and programs on the television as we relax takes us away into this different realm that is there are parts in our being that feels we are the ones in the movie and sometimes we even feel what they are feeling as we get caught in the emotional excitement. The effect of media does not stop when the movie or program ends. And this lingering effect might be the cause of behavioral changes in people. Action films children tend to emulate the movie hero, engaging him to violent acts thinking that it is acceptable because this hero became successful in the end. With cartoon programs not everything is good natured. There are those that show subtle acts of violence and deceitful acts against others (some even more vulgar). In return children tend to copy the characters and think that deceiving other people is a way to confront their problems. They learn to transfer these ill behaviors to friends. There are some television shows and movies that attempt to create an atmosphere to change the view of people towards social issues such as racial discrimination. These shows provoke criticism and tend to mislead the picture of reality. In the minds of other people the effect can be for the better but some unfortunately for the worse. There had been instances in the past that teens commit suicide imitating her favorite actress. There was also a case where somebody set a subway ticket booth on fire just like the way he saw it in his favorite film. There are rape cases too that had been imitated from different movies. These are just some examples of the disturbing influence of media on peoples behavior. An explanation to these sinful acts is that these people could not distinguish fantasy from reality. They get caught up in the realm of what they had been watching and the images and scenes get embedded in their minds. What makes these people pull these images and scenes from the recesses of their minds and turn them into reality is a psychological case. If we analyze fully and look at things in a bigger picture the media is largely responsible for inculcating the minds of people with false notions and morbid imageries. They feed the minds of innocent young people with violence and other disturbing issues. They inform people on how to do acts that are deemed controversial to the society. These lead to misbehavior against other people which can create a vicious cycle among individuals as they attempt to do the same or even worse things to others.

Author :Center for Recent Innovations - European Union
Pulished date: 05-30-16
Springer with the Collaboration of LearnRnd
Source URL:http://www.learnrnd.com/detail.php?id=Environmental_Mitigation

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