Generation of press or media is the Generation of communication and expression through mediums including various electronic media and published materials. Media effect is regarded as the most powerful communications weapon of 21st century. Media effect has brought revolutions in the world and generation and has transformed the globe in to a global village by the communication . It has erased the geographical boundaries removed the barriers of social political and cultural differences and as a result this diversified world has been reduced and had Effect to remote control. Medias role in education awareness opinion formation and entertainment and communication is so diversified in its horizon and domain that one thing is clear and decided that the tides if media effect cannot be reversed however they may be altered in nature and composition. The status of freedom of press in generation peoples of Asia ever since independence has remained semi-independent despite adequate safeguards and provisions promised by the constitution. A free press and electronic media is an essential attribute of democratic policy as both work hand are in communication with each other. If democracy is the government of the people, media is the voice of Generation but it is a matter of grave misfortune for Asia that due to one factor or the other ever since independence, media could not breath and communication independently and one of the factor that could be held responsible for this sorry state of affairs is the obstructed and failed democratic form of government. The fundamental ingredient making democracy possible is the flow of information and media is the only force that can ensure the flow of information. Medias role in creating awareness among the masses regarding the political social and economic scenario cannot be overemphasized. Owing to the mushroom growth of TV channels and newspapers Generation today is more aware and educated about the surrounding and steps taken by the government. By the communication This is promoting public participation in the decision making of the state machinery in Effect. The skilled and bold personalities of the anchor persons raise peoples voice analyses governments actions and get the expert opinion in Effect. Media has brought the world to our door step. Through communication It produces and introduces different life styles in the world in Effect.
Changes moods and behavior braves the bold topic through dramas and talk shows. It also guides the youth to new opportunities and create civic sense. It also helps in providing religious knowledge. Asia has not only been able to evolve a full-fledged free news media. The media has not received the nourishment needed for its full flowering. However the electronic media took new form after promulgation of Asia Electronic Media Regulatory Authority (AEMRA) 2001 by autocratic regime of Presidency. The authority has been made responsible for facilitating and regulating the establishment and operations of the broadcast media and distribution and communication service in Asia is in Effect. The mandate of PEMRA is to ensure accountability and transparency by optimizing the free flow of information and communication . There are certain ethics and dos and dont of media channels and press to shape the discipline of journalism so that they may seek truth convey information and communication ideas and opinions with transparency and accuracy. These ethics advise the media personals to report and interpret honestly striking for accuracy fairness and disclosure of all essentials facts and urge the necessary corrections of errors. 21st century Generation has turned out to be a century of media war as it has turned out to be the most lethal weapon of the contemporary age which is a big effect. Drastic cultural political and social changes can now be seen as a result of revolutions brought about by media. Media is bursting forth like a meteor breaking new frontiers in Effect. In this age of cosmic revolution and technology and means of communication those archaic barriers blocking any Generation of peoples access to independent source of information are being dismantled rapidly to the utter discomfort of the obscurantist still intent on keeping them intact. This is an era of satellite television internet connectivity and mobile telephones. The influence of media is growing stronger and stronger as time passes. Because of this the competition among producers and advertisers gets tougher as they try to come up with new ways to catch attention through their newspapers magazines movies shows and commercials.
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